Insight Industry Keys for 2024

Keys for Insights Industry in 2024

Now that we have digested 2023 and are onboarding 2024, it’s a good time to assess where we are in the insights industry. After having an opportunity to connect with insights clients, research partners, and also peer companies at the Insights Association CEO Summit, several themes have emerged.


Unlocking the Hidden Links: Similarities Among Rare Diseases?

Unlocking the Hidden Links: Similarities Among Rare Diseases?

The criteria for what constitutes a rare disease differs from one country to another. For instance, the FDA Orphan Drug Act defines a rare disease as one that affects fewer than 200,000 people in the United States1. In the European Union, a rare disease is defined as one that affects no more than one person in 2,0002. Japan’s legal definition considers a disease rare if it affects fewer than 50,000 or about 1 in 2,500 people3. Given the lack of a universal definition, it raises the question: Could there be any similarities among rare diseases?

Custom Solutions: Elevating Your Qual with Tablets

Replacing Flipcharts with Tablets

The Challenge: Illegible Flip Charts, Lots of Them…

Revolutionizing Financial Services: The Human Connection

In a world dominated by technology and automation, the financial services industry finds itself at a crossroads. The rise of FinTechs and digital advancements has undoubtedly increased efficiency and convenience, but it has also given rise to a growing concern – the loss of the human touch.

The Biggest Challenge in Oncology Today is…

I just returned from the 2023 American Society of Clinical Oncology (ASCO) annual meeting, which I attended with 36,000 of my closest oncology friends. The meeting offered exciting science and meaningful clinical insights. What we understand about the biology and treatment of cancer is progressing at breakneck speed. It’s an exciting time to be in oncology.

AI’s impact on the insights profession

As Artificial Intelligence (AI) garners more frequent and alarming headlines surrounding its potential impact on society, angst about the future of many careers is heightened. The democratization of AI will force established professionals to wonder what the future holds for their profession. In the marketing research industry, it is not difficult to see the potential impact of AI. Ask ChatGPT to create a discussion guide for an interview with a consumer about how they choose toothpaste and within a minute a working draft is ready for review.

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