With any successful relationship, whether it be friendship, partnership, or beyond, the connection deepens with each interaction as both parties come to know and truly understand one another. As researchers, why not harness this natural dynamic with consumers by getting to know them over time, uncovering the deeper motivations behind their everyday decisions?

Most medical devices rarely get headlines. From an injectable pen to a pulse oximeter to a programmable IV pump, and every other medical device you can imagine represent an integral part of healthcare. AND, each and every device requires thoughtful development and refinement, with a series of rigorous human factors testing eventually – hopefully – leading to FDA approval.

Making the leap into qualitative research opened my eyes to a field that's both challenging and deeply rewarding.

The biggest lesson? Being adaptable is everything. Interviews take unexpected turns, insights emerge from surprising places, and timelines shift. Learning to flow with these changes while maintaining quality work is both the challenge and the joy of what we do.

1. Focus on Thoughtfulness, a Key MarketVision Value

For 40+ years, MarketVision has been trusted by most of the world’s largest brands.  Our clients have worked with us, on average, 14.8 years.  Why? Our values – authenticity, craftsmanship, and thoughtfulness – guide every engagement.