"Am I qualified to be here?" That thought whispered in my mind as I picked up my badge at QRCA's Annual Conference in Philadelphia. The familiar voice of imposter syndrome was making itself known, but what I discovered over the next few days would transform how I view my place in the qualitative research community.

For those unfamiliar, imposter syndrome is a persistent feeling that you don’t belong—that despite your experience, you’re somehow less knowledgeable or talented than everyone else in the room. As an up-and-coming researcher, I couldn't help but feel that nagging sense of self-doubt creeping in as I entered the crowded room with hundreds of seasoned professionals and brilliant minds in the field. 

Now that I’m reflecting on the wonderful memories and new connections, I want to share the insights I wish someone shared with me before I walked into day one. 

Researchers Never Stop Learning 

In a field that's constantly evolving, everyone remains a student in some way. The research industry is built on asking questions; in fact, most senior researchers are still learning themselves. Conferences are specifically designed for learning and exchange, so I encourage you to ask that obvious, or perhaps not so obvious, question and see where it leads!

Seasoned or New, Every Perspective Adds to the Conversation 

Whatever the experience is, something can be learned and shared from every opportunity that builds toward your development. What I initially dismissed as a 'too new to be valuable' perspective actually offered new learnings for others. While chatting with a researcher who'd been in the field for decades, I mentioned our team's work with Next Gen consumers and how we debunked some common myths and identified key relationship drivers among Gen Z consumers. Her eyes lit up with interest as she asked more about our findings. We all have blind spots. Your fresh eyes might spot exactly what others have overlooked. 

How Can I Shift Self-Doubt into Confidence? 

Dealing with imposter syndrome isn't as simple as telling yourself to "just be confident." It's more about recognizing when it appears and taking steps to shift nervous energy into something more empowering. Here are a few strategies I found to be helpful:

• Set Yourself Up for Success: Before diving into the logistics, take time to clarify your "why" for attending. What do you hope to gain professionally? Who would you like to meet? What questions need answering? This intentional framing helped me approach the conference with purpose. 
• Bring Questions, Not Just Business Cards: Be curious! Conferences offer a prime opportunity to tap into the collective wisdom of those throughout your industry. Prepare short questions to help spark conversation, such as “What changes have you noticed in the industry over the past year?” or “What research challenge has been most rewarding to solve recently?” Think about what you want to learn from this conference for yourself, your colleagues, your clients, and your company. 
• Be Prepared: Preparing can help soothe first-day nerves. I highly recommend keeping a copy of the conference schedule, business cards, mints, a phone charger, and hand sanitizer with you throughout the day. Additionally, research your speakers and choose what sessions you would like to attend beforehand. Having a general plan while knowing the conference layout eases initial anxieties and helps you make the most of the experience. 
• Connect With Other First-Timers: I joined QRCA’s first-timer program, which connected me with other friendly faces the night before the conference began. Talking with fellow first-timers, witnessing their enthusiasm to build relationships and learn, and discovering the diverse experience levels among us all reassured me that I was in the right place. 
• Turn Sessions into Conversations: Conference content can act as a great icebreaker!  I used them as conversation starters, which made networking feel less like "networking" and more like genuinely connecting. A simple "What session has offered you the most value so far?" can lead to a fascinating conversation. 
• Share What You Bring to the Table: Take a moment to identify your unique experiences and perspectives. For example, I bring a fresh lens on the next generation of consumers and some hands-on skills in crafting dynamic video deliverables. Reflect on your experiences and recognize what made them valuable. What have you learned that you can share with others? Even if the learning seems obvious to you, it may spark great conversation and lead to deeper insights.
• Balance Mini-Milestones with Time to Recharge: Conferences are high-energy days packed with new connections and information. Set goals for yourself, like finding a fresh face to have breakfast with and striking up a conversation while grabbing a cup of coffee. These are the moments that may blossom into valuable relationships. Taking time to step away and recharge helps you reset for what’s next on your agenda. While breaks are essential, balance them with experiences that stretch you beyond your comfort zone. 

By the second day, I noticed my mindset shifting. I've started to see imposter syndrome differently now; it’s less of a red flag and more of a sign that I'm stretching myself. 

The most important lesson? A conference badge isn't merely an entry ticket—it's an invitation to contribute. By preparing thoughtfully and approaching your first conference with genuine curiosity, what initially feels like imposter syndrome transforms into the realization that your unique perspective matters. This experience has changed how I'll approach future professional events. I was never an imposter; instead, I’m a learner and a key contributor.