Shopper Insights focuses on the impact of the personal biases, outside influences and shopping environment and how they motivate the consumer to make a purchase at the shelf. With the evolving nature of retail, gaining perspective on a consumer’s consideration with respect to the role and impact of brand touchpoints is critical.
From new product development to line and brand extensions, our research solutions help guide decision-making in this space
Beyond a simple customer satisfaction program, understanding your customer experience, in person or online, is a critical step in ensuring you’re hitting the mark.
Using insights to understand a customer’s shopping journey, from pre-shopping consideration to the specific stages of the customer experience, helps align your brands and messaging programs to new opportunities.
Often referred to as the spokesperson for your brand at the shelf, decisions on packaging can impact the potential for your brand. Research can help optimize packaging decisions to support your brand offering and ensure you’re connecting with your customers.
Price optimization research is an important step in the positioning of your product and brand with the consumer. Research helps understand any price sensitivity specific to your category and product, and helps inform critical pricing decisions.
Segmentation helps you narrow and understand your targets and the behaviors and attitudes that make them unique, allowing you to better align messaging and other marketing.
