Technology is constantly changing and its impact is significant across categories. A keen focus on the consumer and how they utilize technology to engage with brands is required in order to deliver on brand promise.
All companies are technology companies when it comes to customer engagement. Understanding your customer’s needs for digital engagement and search, optimization and usability, excellence in customer experience and service is essential to establishing an effective digital experience.
Unlock the critical details for customers to engage digitally with your brand. Research helps you fine-tune development for digital programs.
Insights can be useful in managing your brand’s social media presence, and may include social media monitoring for an always-on approach to insights, allowing for quick response to time-sensitive brand issues.
An iterative research program can help with app and other digital development, from early-stage development to design/redesign of key navigation and digital assets. Our teams have used website usability in conjunction with online communities for deeper engagement with consumers.
Can your customers find your brands or your promotions? Research can help assess the effectiveness of your campaign and identify weaknesses in online presence.
Research can be used to unlock key insights about the digital consumer, including shopping behaviors, data privacy, ad engagement, and online consumption, allowing brands to optimize their marketing to reach their targets.
Research focused on the consumerization of healthcare, as well as the uniqueness of generations with respect to new healthcare opportunities, helped provide a roadmap for future healthcare marketing and brand engagement.
