Understanding the consumer and his or her intrinsic motivations for product and brand consideration provides a framework for brand engagement and pathway for strengthening brand affinity. From early stage ideation and concept development to more sophisticated pricing model development and shelf optimization decisions, we help clients across the stages of product development.
MarketVision has more than 40 years of experience with new product development and at the heart of product development is the consumer. We offer a suite of techniques utilizing quantitative and qualitative methods to help connect consumers’ needs with your products and services.
Insights plays a critical part in taking a concept through the early stages of ideation to product development. An always-on insights program embedded into product development will help keep it on track. Product testing can help validate its potential in the marketplace.
For more than 30 years, our dedicated warehouse and fulfillment team has been helping brands with in-home use testing. We ship from a single facility in Cincinnati and maximize product testing recall rates, ensuring the right level of response to your product testing program.
Segmentation research allows you to understand your potential targets, hone in on those providing the greatest opportunities for your brand, and to activate marketing specific to that audience. Research provides a roadmap for brand teams rooted in customer attitudes and behaviors.
Insights helps inform critical product decisions. Uncovering the right combination of product assets can be challenging but research can help optimize your product program decisions on packaging, channel, pricing, promotion, and more to ensure success in the marketplace.
Often referred to as the spokesperson for your brand at the shelf, decisions on packaging can impact the potential for your brand. Research can help optimize packaging decisions to support your brand offering and ensure you’re connecting with your customers.
Research to understand the shopper experience across channels and to ensure your brand is connecting with customers. The shopping experience is unique to each consumer. Insights can help unlock the critical ways to meet your customer on their terms in the marketplace.
