Retail/Shopper Insights



Shopper Insights focuses on the impact of the personal biases, outside influences and shopping environment and how they motivate the consumer to make a purchase at the shelf. With the evolving nature of retail, gaining perspective on a consumer’s consideration with respect to the role and impact of brand touchpoints is critical.

Online Shopping Behavior Customer Experience Ideation Packaging
Optimization Pricing Segmentation In-store Ethnography

Putting the Shopper First


A Unique Retail Concept Testing Program


 Understanding Packaging Research


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