IMPROVING RESEARCH ACCESSIBILITY FOR BLIND AND VISUALLY IMPAIREDInherent in the quest to collect reliable data for research is the ability to adequately pull a representative sample of consumers in the marketplace. Unfortunately, the research industry currently under-represents the blind and visually impaired communities by not optimizing surveys to facilitate accessibility and participation, an audience estimated to include up to 1.3 billion people worldwide (WHO, 2018). The blind and visually impaired are consumers of products and services so any limitation in research participation among this audience could impact the accuracy and representativeness of research results. MarketVision partnered with the Clovernook Center for the Blind and Visually Impaired to develop solutions. Through this partnership and time spent testing various designs for accessibility and enhanced usability, we were able to develop survey solutions compliant with ADA, Americans with Disabilities Act, requirements for accessibility at the AA level.
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