PUTTING THE SHOPPER FIRST
Understanding how a consumer engages with your brand from awareness to consideration and ultimately purchase can be a complex journey. Consumers don’t always make rational decisions and their drivers of behaviors can be challenging to unlock. Using choice techniques in quantitative research can guide product, shelf and price decisions and qualitative discussions can provide the insightful ‘why’ behind the shoppers’ behaviors.
From traditional methods to more innovative techniques, MarketVision helps craft the right solution for understanding the shopper.