The Carbon Conundrum

A brand’s environmental impact is now part of their brand identity. What a customer thinks of your environmental impact is now as important as ever and it’s critical for brands to properly message their e­fforts and positioning.

Understanding customers’ expectations for your role in combating climate change is a critical first step. Companies can leverage this knowledge to own a more carbon friendly position and di­fferentiate themselves from the competition. Research can help brands with aligning their efforts with customer expectations, and messaging these efforts, effectively.

The Carbon Conundrum – Research and the Role for Brands in Addressing Customer Expectations

Click for an Infographic Summary from Part 1 in the Series.

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