A brand’s environmental impact is now part of their brand identity. What a customer thinks of your environmental impact is now as important as ever and it’s critical for brands to properly message their efforts and positioning.
Understanding customers’ expectations for your role in combating climate change is a critical first step. Companies can leverage this knowledge to own a more carbon friendly position and differentiate themselves from the competition. Research can help brands with aligning their efforts with customer expectations, and messaging these efforts, effectively.
The Carbon Conundrum – Research and the Role for Brands in Addressing Customer Expectations
Click for an Infographic Summary from Part 1 in the Series.