Blue Ash, OH - MarketVision Research, an AMA Gold Global Top 50 research firm based in Cincinnati, announces the publication of a new book authored by its Founder and Chairman, Don McMullen.
The book, Focus Point: Blueprint to Develop a World-Class Company, takes the reader through McMullen’s early days in corporate research and advertising, and ultimately his decision to launch a custom marketing research firm. Through a series of detailed narratives, the author expounds on the decisions made over the past three decades in achieving success as a world-class research organization, including the importance of talent assessment and hiring the right team of researchers to support its mission.
Focus Point is available now on Amazon.com and select bookstores with book signings scheduled for March.
