Behind the Mask: Uncovering the New Normal for the Next Gen

Behind the Mask was an initiative intended to provide a front row seat to understanding how this time during the COVID-19 pandemic has impacted and changed the Next Gen, specifically:

• Understand how the new normal has influenced new or changed thoughts and behaviors.
• Dig into their emotional journey and the impact it has had on their outlook for the future.
• Learn how these changed behaviors and heightened emotions will impact their perceptions and drive expectations for brands and business moving forward.

Additionally, because we will be behind the screen for a while, we took advantage of the opportunity to beta test a variety of virtual methodologies to continue innovating the ways in which we communicate with respondents in the research world.