Presenters: Tyler McMullen, President, and Becky Shultz, Senior Vice President
Presentation from 2020 Quirks Virtual Conference
As researchers, our efforts are primarily focused on helping clients gain insight into their category, their customers and their brands. And like many, we endeavor to deliver upon this goal. Yet, we don’t always have a deeper understanding of the needs and pressure points driving partnership decisions.
Through a series of interviews with some of the top corporate insights leaders in the industry, we explored the known and unknown reasons behind successful partnerships.