As is the case each year, the leadership team at MarketVision Research engaged in discussions and planning to establish direction for the upcoming years. 2020 caused us to take an even stronger look at our business, our operations, our offerings, our……everything!
By reflecting on our past, our present, and where we want to be in the future it became very apparent to us that while we have shown tremendous growth since opening the doors in 1983, our core values have stayed the same and they always will.
Don McMullen started MarketVision Research in 1983 following a career in marketing research and advertising at Procter & Gamble. One of his goals in creating MarketVision was to create a company focused on providing the highest-level of client service – the very same level of service that he was looking for, and always expected, when he was a client.
In today’s environment a high-level of client service is not enough – our teams are also focused on better understanding client challenges and opportunities. We aim as a business partner to deeply connect with our clients and help them navigate this ever-complex and changing world with the consumer front and center.
Insights are changing – what we do, how we do it, how quickly we do it. Advances in technology are driving the change as are the integration of new methods and ways of thinking from the social sciences. We need to be relentless in understanding these, adapting those that are relevant and impactful, and bringing their benefits to our clients all while providing that high-level client service our clients have come to expect from us.
Our values! We help our clients make better decisions and become influencers through a dedication to authenticity, craftsmanship, and thoughtfulness. These values have been our North Star back then, now, and will continue to be in the future.
Authenticity – we are a custom research firm made up of quantitative and qualitative research professionals. We do not have products or sell productized solutions. Our focus is on conducting sound, reliable research to drive business.
Craftsmanship – we approach every project, big or small, quantitative or qualitative, with an open-mind and large research tool bag to pull from. We design quality research to answer the business questions, not to force fit a product offering.
Thoughtfulness – we always think about our client and what is best for them. Every client objective or question is unique and special to us.
We look forward to 2021 and beyond, partnering with our clients in the best way possible. MarketVision will continue to grow, but our core values will always be foundational to who we are as a company.