Consumer Goods

packaged goods


Understanding the consumer and his or her intrinsic motivations for product and brand consideration provides a framework for brand engagement and pathway for strengthening brand affinity. From early stage ideation and concept development to more sophisticated pricing model development and shelf optimization decisions, we help clients across the stages of product development.

MarketVision has more than 35 years of experience with new product development and at the heart of product development is the consumer. We offer a suite of techniques utilizing quantitative and qualitative methods to help connect consumers’ needs with your products and services.

 Our FMCG Practice


Our In-Home Product Testing Solution


Understanding Market Segmentation